When you're on top, everyone is trying to knock you down. The guys that are too expensive say, "you get what you pay for". The companies who are competitively priced try to "blur" the lines by conveniently omitting certain information (e.g., maltodextrin fillers, the fact that they contain less protein, etc.) or by comfortably "padding" their label claims to make it look like they're nutritionally comparable. Then there are the ones that "low ball" their prices and just out and out deceive the consumer by shamelessly selling them bogus product. Needless to say, we just won't go down these roads. At the same token, any smart organization knows that you can't rest on your laurels. It was time for Optimum Nutrition's 100% Whey Protein to evolve.

As with any evolutionary process, we carried forward all the best attributes of the product. The proprietary, QuadPlex protein blend of Microfiltered (MF) and Ion-Exchange (IE) Whey Protein Isolates, Ultrafiltered Whey Protein Concentrates, and Hydrolyzed Whey Peptides are all still present and accounted for. We've added more protein to each and every scoop without increasing the serving size. In other words, you're getting a higher protein percentage by weight than ever before. 100% Whey Protein is "Faster Acting". Let's face it; everyone knows that whey is some of the best pre- and post-workout protein available. What makes it such? Well, to begin with, it's rich in all eight essential amino acids - including the three muscle saving BCAA's: l-leucine, l-isoleucine, and l-valine. It's also a great source of immune-supporting glutamine. Oh, and don't forget how easily it's digested and absorbed through the GI-tract. To recover quickly and completely, you need to get those vital aminos to the liver and muscles where they can be metabolized.

Without getting too technical, we incorporated HYDROWHEY - strategically hydrolyzed whey peptides into the mix. For those of you who are unfamiliar with protein terminology, amino acids are joined together by chemical links called "peptide bonds". When two amino acids are connected the resultant molecule is called a "di-peptide"; three joined aminos are called a "tri-peptide"...you get the picture. Peptides are important for our discussion because they are such great delivery vehicles for amino acids. As far as speed of amino acid delivery goes, peptides are better than intact proteins and - according to the scientific literature - better than isolated or "free form" amino acids. We also added Aminogen®, a digestive enzyme that liberates peptides and free form amino acids from intact proteins to increase the rate and degree of total absorption. Always remember: the body has no requirement for protein per say; only for the amino acids that proteins supply!

100% Whey Protein has always been a very low lactose product. As a dairy-derived ingredient it's never been entirely lactose-free. With less than 2 grams per serving, most people (including lactose-sensitive, even intolerant, individuals) never have a problem with it. But, that wasn't good enough for us. We wanted the product to be usable by just about everyone. So, we added the lactose-digesting enzyme lactase. Lactase helps to cleave the lactose molecules to yield other carbohydrates that won't irritate your stomach and send you running to the bathroom.

So, let's review; Optimum Nutrition's Whey Protein give you more of what you're looking for with a high-quality protein supplement with less of what you don't. Each serving provides 24 grams of blended, whey-only protein, HYDROWHEY rapid-delivery whey peptides, and lactase and Aminogen® digestive enzymes all at the same low price that you're already accustomed to paying. It's no wonder that Optimum Nutrition is a leader in high-protein, sports nutrition supplementation.

Millions and Millions of satisfied 100% Whey Protein customers can't be wrong! Since the very beginning, Optimum Nutrition's 100% Whey Protein has raised the standard by which all whey protein supplements are judged. Now years later, we are raising the bar again. Like its predecessors, this bag of 100% Whey Protein contains Optimum's exclusive, proprietary blend of:

• Microfiltered Whey Protein Isolates
• Ion-Exchange Whey Protein Isolates
• Ultrafiltered Whey Protein Concentrate
• HYDROWHEY Hydrolyzed Whey Peptides

to give you more of what you want (pure, unadulterated whey protein) with less of what you don't (fat, saturated fat, cholesterol, lactose, and other carbohydrates) with every serving. Fact: Optimum Nutrition's 100% Whey Protein is better than ever! Here's why:

• We've included more HYDROWHEY - strategically hydrolyzed, low molecular weight whey peptides to make it faster acting.
• Contains Lactase and Aminogen® digestive enzymes to further enhance absorption and make this product even more friendly to lactose intolerant individuals.
• Instantized to mix easily and completely with just a few twirls of a spoon.
• Every serving supplies even more low, moderate, and high molecular weight, biologically active whey protein microfractions including Alpha-Lactalbumin, Glycomacropeptides, Beta-lactoglobulin, Immunoglobulin G (IgG), Lactoferrin, Lactoperoxidase, and various growth factors. Over 4 grams of Glutamine and glutamine precursors as well as 5 grams of BCAAs (leucine, isoleucine, and valine) in each scoop!

Supplement Facts

Serving Size: 1 Scoop (30.4 g) (Chocolate Shown)
Servings Per Container: 31 (2 lb), 77 (5 lb), 154 (10 lb)

Calories 120
Calories from Fat 10
Total Fat 1 g
Saturated Fat 0.5 g
Cholesterol 30 mg
Total Carbohydrate 3 g
Sugars 1 g
Protein 24 g
Calcium 140 mg
Sodium 60 mg
Potassium 220 mg

Enzyme Blend 25 mg
Aminogen®
Lactase (standardized to 100,000 FCC units/g)

Other Ingredients: Protein Blend (Whey Protein Isolate, Whey Protein Concentrate, and Whey Peptides), Cocoa, Artificial Flavor, Lecithin, Acesulfame Potassium.

Suggested Use: To encourage a positive nitrogen balance, consume approximately 1 gram of protein per pound of body weight per day from a combination of high protein foods and supplements. For even better results, consume your daily protein allotment over several small meals spread evenly throughout the day.

Typical Amino Acid Profile Per Serving:

Alanine 1180 mg
Arginine 505 mg
Aspartic Acid 2508 mg
Cystine 494 mg
Glutamine 4082 mg
Glycine 412 mg
Histidine 423 mg
Isoleucine 1573 mg
Leucine 2531 mg
Lysine 2233 mg
Methionine 492 mg
Phenylalanine 748 mg
Proline 1509 mg
Serine 1126 mg
Threonine 1654 mg
Tryptophan 405 mg
Tyrosine 703 mg
Valine 1422 mg